SEO Buzz Marketing Blogs

Happy Googling

October 1st, 2002

by Stephan Spencer

Originally published in Unlimited

Google, with over two billion documents in its search database, is the most popular search engine on the planet. Here’s how to get the most out of it.

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Benefits far outweigh cost for this fashion brand

“I highly recommend to undertake a website audit from Netconcepts. The cost of these studies is not high in comparison to the benefits.”

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The Search is On…

June 1st, 2002

by Stephan Spencer

Originally published in Catalog Age

Van Dyke’s Restorers is pretty happy with the results of its site redesign. With a 450% increase in traffic within three months and a 500% leap in revenue, why wouldn’t the Woonsocket, SD-based cataloger be happy? What’s more, the redesign didn’t involve major changes to the Website offering. All that the marketer of woodworking and furniture restoration supplies had to do was …

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Site now on page 1 for Google - thanks to Netconcepts

“…how pleased I was when I typed ‘Health jobs in New Zealand’ into Google the other day and we came up number one.”

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Search engines not important to marketers shows research

May 16th, 2002

Originally published in New Zealand Herald

It may tempting to let search engine optimization slide to the bottom of the priority list but Stephan Spencer, President of Netconcepts says marketers need to be aware that an increasing number of customers rely on search engines to access information for them.

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Expert perspective improves site traffic and conversion rates

“I would recommend any marketing executive turn to Netconcepts for a new perspective.”

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Search Engine Marketing: What Every e-Marketer Needs to Know

Sales & Marketing Executives International - Auckland Chapter — Auckland, NZ

March 12th, 2002

Seminar by Stephan Spencer

Imagine an online ad that costs you nothing per impression, guarantees both a local and worldwide audience actively seeking your products and services, and offers 6 times the click-through rate of a banner ad - a search engine listing.

Join us for a full-on, hour-long primer on search engine marketing from Stephan Spencer, author of Marketing Magazine’s March feature article on search engine marketing and the upcoming Marketing
Magazine Search Engine Marketing research study.

Stephan’s going to talk about:

  • which search engines to target
  • hands-on keyword research
  • benchmarking against your competitors
  • Google’s secrets revealed
  • pay-for-performance search engines
  • developing a search engine marketing plan
  • best and worst practices (emulate the leaders, squash your competition)
  • measuring the return on your search engine marketing investment
  • criteria for selecting a search engine marketing agency
  • online tools and resources

Don’t miss this hands-on session with heaps of audience participation and a live internet connection. You’ll walk away with practical, actionable tactics and tips. It’ll be great, like drinking from a fire hose!

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50% increase in traffic in 6 months

“Netconcepts has been instrumental in getting our WellaUSA.com site higher search engine rankings and in getting a lot more of our pages included into Google.”

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Bottom line focus for this online retailer

“We found the Netconcepts assessment to be filled with practical value and immediate application. We were impressed with their in-depth understanding of website fundamentals, as well as their bottom-line focus. …It was a powerful study - I would recommend Netconcepts to any retailer looking to improve their online success.”

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Now #1 site for product development

“…In my six years association with you, I appreciate that you and members of NetConcepts have met those stress points and acted only with grace and understanding.”

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